Business Requirements – Learning and Analyzing Its Basics and Elements

Familiarizing and analyzing business requirements may seem to be a very critical task. Getting used to it may take some time, hard work and handful resources. As every new work, activity or project in the workplace needs to create a more positive response and outcome to address the needs of most if not all business operations. And to make these things favorably possible, businessmen and entrepreneurs must learn how to adhere to the calls of today’s business essentials.

One great way to go is to pass, maximize and take advantage of various business requirements. True enough, every business entity needs reliable and good business requirements in order to address its needs, demands and other issues – not to mention that this is necessary to make your business work for you favorably and productively. Indeed, to make it easier and much more convenient, practical and cost-effective, you might need to invest into some innovations and begin to venture out in every endeavor that you think would benefit your business.

Developing businesses definitely needs extensive and comprehensive business requirements, accurate business software and system requirements and the like. Everything has to be duly coordinated, accordingly communicated and effectively administered or implemented to its respective and corresponding functions and operations; otherwise, business projects might not seem to work on your end. Thus, this will create a domino effect that would neither be pleasant nor acceptable for you and you business.

Business project expectations run over time and require such enough budget. Information technology product management is aimed towards finding the right personnel, manpower, system and tools to make it work, including the basic things and key elements.

Complete, reliable and effective business requirements can really help business men and entrepreneurs like you to get rid of several problems and issues that may seem investable in any business entity or firm. Through the processes of discovering, analyzing, defining, and documenting such business requirements, which are intended to a specific business objective, business enthusiasts can begin maximizing all their means in many different ways – less risks, less worries.

With all these things, planning is a key element. As commonly defined in an academic context, planning is a process for accomplishing purposes, set in a specific objective towards the betterment of something. Also, it is termed as a blue print of business growth and a road map of development – helping you decide on objectives both in quantitative and qualitative terms. In this key process, setting of goals on the basis of objectives and keeping in the resources.

As an entrepreneur, it is important that you keep in mind your plans, goals and objectives – focusing mainly on your business desires and visions. And indeed, one great way to do this is to create a better and a more reliable business requirements analysis. Likewise, this helps you achieve this objective – leading you to better understanding and deeper perception towards your business needs.

Moreover, such detailed, accurate, efficient and specific business requirements that everyone agrees on have been believed to be the best way to eliminate business issues and heighten business growth. So, learn one today and see the difference. After all, business requirements can be a reliable virtual business partner.

The BEST Business Model Ever!

Never before in the history of humanity have there been a time as this when the whole world seems to be realizing finally, the very intent and purpose for creation – collaboration. The stiff competition that often characterized the industrial age is gradually giving way to this new age where passion thrives and information rules. Businesses are beginning to awaken to the fact that unless there’s something SIGNIFICANTLY unusual about their business, there’s no way they are going to remain relevant. It is increasingly becoming obvious, that the businesses that will thrive in this new age are those who are consistently willing to touch a heart before asking for a hand – being helpful.

No longer will the market tolerate businesses that are out to get before giving, no longer will the market tolerate businesses that are not different and making a difference, no longer will the market tolerate businesses that are not unique and being useful, no longer will the market tolerate businesses that don’t stand for something, no longer will the market tolerate businesses that are not contributing to the success of their customers.

In this new age, the law of exchange which states that; ‘to get, you must first give’ is the standard on which every business that aspires to grow must be built. Every site I visit is now giving away something, mostly an eBook in exchange for my email. Everyone is sharing something, whether it’s a link on Twitter, a video on YouTube or a picture on FaceBook. The whole world seems to be in the business of helping someone. To thrive in this new age, being Helpful must become your new business model. Woven under the very fabric of your business must be a strong desire to help. Your business must be built on the principle of helping someone accomplish a particular goal or objective as a result of coming in contact with the product or service your business offers.

What is a Business Model?

Looking at this concept, two words come into play, business and model. For better understanding, I am going to separate them and look at each individually, ok?

The Meaning of Business

A business is a social institution that provides a product or service to a particular group of people known as customers or clients for a particular agreed fee or price.

The first word in the definition that I will like to talk about is social institution. A business at its core is purely built on social interaction. Meaning, everything in the world of business revolves around people. Your employees are people, so are your customers and your suppliers and bankers and lawyers and partners or investors. There’s no way you can do business outside of people. So what does this suggest to you? It clearly means that to succeed in business, you cannot avoid dealing with people and when people are involved, the golden rule must apply; “do unto others how you would have them do unto you.” Underlying the golden rule is the law of exchange [giving before getting] at work.

Going back to the definition, you would see the law of exchange at play again. How do I mean? You would notice that the definition of business clearly states that a business must first provide [give] products or services to a particular group of people who would then pay an agreed fee or price [get]. In other words, you are not permitted to get until you give. Therefore, business is a discipline that involves dealing with people through the provision of goods and services that attract payment in return.

The meaning of a Model

A model by itself is the interpretation, representation or simulation of a theory in real life. It’s how we mentally try to imagine or portray what a theory, principle, concept or idea will look like in practice.

According to Dr. Phil Walker,

“Models are used to help us understand how things might work in real life. They are the mental representation of an outward reality. A good working model must be exact enough to give us answers to how things will work yet flexible enough to allow for adjustments and changes.”

In case all of the grammar in the definition above didn’t sink, here’s one that might sink. I’m sure you are very familiar with models, they come in different categories; we have beauty models, fashion models and role models. Picture a fashion model for example, what do they do? They basically portray how a particular design of an apparel or clothing will look like when worn in real life. They are in other words, the representation of what the cloth will look like on your body. Merely looking at them gives you a clue of how it would look on you even though you haven’t actually worn the cloth or apparel yourself. A model works basically in the same manner.

Looking at another example, role models, we all know what they are meant for. They are the physical representations of what we would like our life to look like when it is finally done. They give us a clue that when we lead our life in a particular way just as that of our role model, eventually we’ll be just like them. The same again, is how models in business work. They give us a mental clue, representation or interpretation of what a concept, idea, principle, thought, philosophy etc. will look like in reality.

The definition of a Business Model

In the words of Seth Godin, an international bestselling author of 12 business books, entrepreneur and agent of change;

“This classic MBA phrase describes how you set up a business so you can get money out of it. A business model is a machine, a method, a plan for extracting money from a system. Without a business model, a company can get publicity, hire employees and spend money, but it won’t make a profit.”

Below are some sample business models extracted from Seth Godin’s groundbreaking manifesto “the bootstrapper’s bible”. See if you can guess which company each comes from:

1. HIRE THE WORLD’S BEST ATHLETES AS SPOKESPEOPLE.Buy an enormous amount of advertising. Use the advertising to get every sporting goods store to carry your products. Make your product overseas for a very little money. Charge very high prices.

2. FIND LOCAL BUSINESSES THAT CARE ABOUT THEIR EMPLOYEES.Offer them a free water cooler if they allow you refill it. Earn money by making deliveries on a regular basis.

3. CREATE THE OPERATING SYSTEM that runs every personal computer in the world. Then use the power you gain from knowing that system, which controls the computers, to create software, web sites, online services, even travel agencies.

These are the business models of NIKE, POLANDSPRING, and MICROSOFT.

Permit me to add a fourth one; I’m sure you would love this one.

4. CREATE A SOCIAL UTILITY that will allow people to socialize by connecting and sharing things with family and friends online for FREE, then make room for businesses, celebrities and organizations to also do the same, but charge them a token for this in form of advertisement to those who use the platform for free.

You must have probably guessed right, Facebooks business model.

Therefore, a business model is the way a company has decided to setup and portray itself in such a way that it is able to attract money [get] by providing specific products or services [give]. It basically serves as a framework, blueprint, or prototype that attempts to describe or capture the underlying, thought, philosophy, idea, concept, principle, or mindset that will drive or guide the operations of a business in real life in a way that will allow it to be profitable. It’s an ideal representation of what the operations of a business would look like in reality woven around a particular mentality or philosophy. That is, it gives a clue about how your business should be done in the real world. A business model is not the same as a business plan. A business plan is a strategic course of action. Meaning, it basically outlines several action steps a business should take as regarding different aspects of its operation.

A business model on the other hand is not a list of action steps, it is not as tangible or concrete as a plan, but rather, it’s a conceptual or mental projection of your business when it is ready. It doesn’t present action steps as a business plan does; it presents the actual picture of the business when the action steps have been executed for maximum results. The business model is what is underneath the business plan. Meaning, a plan is built on a model. So without a model, a plan cannot be created. A model is what guides the creation of a plan. It is the business model that gives a business plan its inherent meaning.

Creating A Plan Built On The Desire To HELP

The desire to help must underlie everything your business represents and does. You can have the best business plan in the world, if it is not built around a strong ideology or philosophy of helping others [those you've targeted to be your customers], then your plan is as good as useless. Your business must be built on and around the desire to sincerely provide help in the form of product or services to those it serves. How you create, communicate and deliver this help is totally up to you, but the key thing here is to understand that help is the new business model. That is, helping people is the new way of looking at and doing business, unless, you don’t want to succeed. Therefore, only those companies who are in the business of providing help will succeed in this new age.

So what then is the meaning of HELP?

Helpin the context of business and in life, means the same thing. A business provides help so do other non-profit making organizations concerned about certain aspects of life too. While a business provides help for a FEE, non-profit organizations provides help for FREE. Whichever way you choose to look at it, they are both in the service of providing help.

Helpmeans Value. Let me be more precise; help is adding Value. Value is anything that is capable of providing satisfaction or gratification in one way or another to an individual or group of individuals. Value is something that is worth something to somebody. Value is anything that can be measured as a unit of satisfaction or gratification irrespective of personal preferences. If it can be quantified, then it has value.

How to make HELP Your New Business Model

1. Definition of HELP: The first step to making help your new business model is to sit down and define what you want to call help in your business. Every business cannot provide the same kind of help, so it’s highly important you define your own kind of help because this is what separates your business from all others who are in similar industries or providing similar products or services. So what kind of help do you want your business to provide? In other words, what kind of value do you want your business to be adding to its target customers? Your first task as an entrepreneur is to identify and define the value [help] your business is offering or bringing to the world.

2. Creation of HELP: the second step in making help your new business model after identifying the kind of help [value] your business wants to offer the world is to ask yourself; how do we create this help? That you have identified your company’s definition of help [value] doesn’t mean your company currently possesses or provides that help. After all, you cannot possibly give what you do not have. So the next step is to create your own version of help [value] which you’ve decided to offer the world in exchange for money.

3. Communication of HELP: no one will ever know that your business has identified and created something of value to the world if it never comes out to proclaim such a thing exists. There are a million and one people in the world who are in need of the kind of help [value] your business has identified and created, it is the responsibility of your business to make the existence of such help known to the world. This is the place of communication. You have to announce the existence of your company’s rare kind of help [value] so that those in need of it can come for it while giving you money in exchange for the help your business provided.

4. Delivery of HELP: the final step in making help your new business model is the actual delivery of the help you have identified, created and communicated to the world that your business offers. In delivering the help [value] you want to be sure that it is exactly as you have communicated. You certainly don’t want to over promise and under-deliver. So make sure you deliver on the same quality and quantity of help [value] you have previously communicated. Doing this makes your business indispensable in the eyes of the world or those you serve.

So over to you my dear reader, how has your business been able to define, create, communicate and deliver help [value] to the world?

For Overwhelmed Business Owners: How Online Marketing For Small Business Gives You Breathing Room

Online marketing for small business owners can be somewhat tricky, but, if done successfully, it can make running a small business simpler. Online marketing can make a business successful while, at the same time, allow a business owner an easier time running her business. So, how does online marketing for small business really help business? Does it really make things easier for business, or simply simpler?

Online Marketing For Small Business Or Fail

Well, let me put it this way, small business needs to be aggressively marketed, no matter what, or the competition will eat it alive. If your business is not marketed properly, it will fail — plain and simple. As it is, the never ending race for new business is exhausting and consumes the bulk of my time. I love courting great prospects and the challenge to convert them into great customers. What’s better than bringing a great customer into your family? How can business get any better than growing your family of great customers?

So, why should a business be marketed online as opposed to marketed elsewhere? Let me show you several reasons:

First of all, marketing online gives small business owners a greater sense of control over where and to whom the business is marketed. To whom ought you to market your business? Understand your two or three best customers intimately and coalesce that intimacy into buyer personae. Focus on your buyer personae. If you’re not selling Pampers or used cars, do not market to Pampers and used car buyers. Online marketing is much better than traditional marketing for laser focus on target markets.

Focus On Online Marketing For Small Business

If your business sells rare antiques, you don’t want teenagers to be the majority of people seeing your advertisements. With online marketing, a business owner easily chooses on which online media to market her business. She can monitor the demographic viewing her website to help determine whether or not that online media is where she wants her business advertised. Marketing to the right demographic is one of the most important factors in generating sales, because targeted leads are more readily closed. This is accomplished most easily marketing small business online.

Furthermore, online marketing for small business makes growing business easier because online media are more readily changed. They don’t need to be as on top of marketing strategies as they needed to be when they ran ads in print or some other offline media. Have you ever tried to change the color palette on a billboard? How quickly can you change from black-and-white to color Yellow Pages spread?

What does this mean? Well, I’m not saying that a business owner won’t have to monitor her marketing strategies closely. Whether they are online or off, one size never fits all. Some techniques will work and others don’t. Some strategies may work today and no longer work next year.

Measure Online Marketing For Small Business

Nevertheless, it’s far easier to monitor effectiveness online, and easier to test multiple alternatives simultaneously. With a simple click of a button, the business owner can see how many websites visitors she’s attracting from particular advertisements.

More to the point, it’s easier than ever to gather metrics and measure crazy stuff like visitors to leads to sales ratios. How profitable is your Yellow Pages campaign? Traditional offline marketing cannot provide clear cause and effect metrics. It’s exceedingly difficult to monitor how much interest in a business is being generated from TV commercials, newspaper ads and telemarketing calls. Online, these statistics are readily monitored.

Online Marketing For Small Business Is Smart

Overall, online marketing for small business is just plain smart! Making the business owner’s life much simpler is perhaps the single greatest benefit of online marketing.